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Marketing and PR Executive Marketing and PR Executive
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Grass Technology Ltd Jobs: Marketing and PR Executive


Industry: Marketing / Market Research
Promotions / Merchandising
Employment Type: Permanent Full Time
Salary: On Application

We have an excellent opportunity for a competent Marketing and PR Executive who is interested in being exposed to all aspects of PR and communications with a well-established Agri business based in Borris Co Carlow The ideal person should have previous experience in a similar role as well as excellent attention to detail and be eager to work in a busy and dynamic environment.


· Source potential advertising opportunities to promote the brand and its offerings including the online adverts, flyers & posters radio, newspaper, television etc.

· Liaise closely with all internal departments/depots for the next marketing opportunity.

· Formulation & implement new marketing campaigns across multiple platforms to build B2B relationships.

· Analyse, review and report on the effectiveness of campaigns including competitor markets to continually improve results.

· Monitor the activities of rival marketing teams.

· Identify prospective targets and supported the development and implementation of the lead generation (campaign) strategy.

· Coordinate research tasks (AdWords, keywords and keywords’ performance, social media audits, competitor analysis, audience research, content types, influencer networks, etc.) and use results to develop and implement campaign strategies.

· Budget management (value for money on marketing spend) and analysis of marketing objectives by creating and optimising content as well as monitoring activities, analysing and delivering real-time results.

· Familiar with Search Engine Optimisation (SEO) and drive the overall marketing strategy covering content creation, PPC, SEO and email campaign.


· Work with internal staff in sourcing, writing, editing and proofing online and paper content.

· Be comfortable & confident in customer meetings and delivering presentations.

Skills, Knowledge and Experience

· Minimum 3 years’ experience in a similar role.

· Bachelor’s degree at a minimum in Marketing, Communications or PR.

· Exceptional written and verbal communication skills, with good commercial insight.

· Strong analytical and problem-solving skills with excellent attention to details.

· Self-motivated to excel in a fast-paced environment.

· Ability to prioritize tasks and ensure deadlines are achieved.

· Full clean driver’s licence.

Please forward you CV to

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