This is a genuine authorized period piece featuring - Iconic "The Waitress" Silhouette | Massive 110cm x 90cm Exhibition Scale
Originally designed for flagship commercial displays in the mid-1970s, this double-sided oval blade sign is one of the most imposing Coca-Cola assets available on the market today.
This is not a flat consumer tin; it is a professional-grade, sculptural 3D relief display with incredible depth and presence.
Massive Commercial Scale: Standing at 110cm high and 90cm wide, this sign dominates any room. It was built to be seen from across a stadium or a large tavern.
Industrial Finger-Jointed Core: The 2cm edge reveals high-end 1970s engineering. The timber is finger-jointed to ensure the sign remains perfectly flat and structurally stable—a requirement for assets of this immense size.
High-Relief 3D Graphics: Features the stylized "Waitress with Tray" silhouette and iconic Coca-Cola script in a multi-layered 3D relief.
Sophisticated Aesthetic: The minimalist gold-on-mahogany palette was specifically curated for high-end "Olde World" tavern environments, offering a more mature look than standard primary-color signage.
Double-Sided "Blade" Format: Designed to project from a wall or hang from a ceiling for 360-degree visibility.
AUTHENTICITY & PROVENANCE
Tannin-Reaction Fingerprint: The mounting holes feature deep, blackened "tannin halos." This is a definitive chemical reaction from 50 years of contact with iron hardware, an impossible-to-fake marker of genuine vintage age.
Condition: Genuine 50-year-old vintage asset. Structurally sound and perfectly flat.
Color: The "Coke Red" remains vibrant and punchy.
Patina: Features authentic commercial wear, including a minor wood-grain chip on the outer rim and light edge scuffs. This is "DNA proof" of its 1970s origin and unrestored character.
Originality: This is a genuine, authorized period piece, identified by the specific mid-70s Registered Trademark (R) placement and the industrial woodworking techniques of the era.
SPECIFICATIONS & INSTALLATION
Despite its size, this sign was engineered for practical use in commercial settings.
Attribute Details.
1. Dimensions H 110cm x W 90cm x D 2cm
2. Weight Approx. 5–8kg (Easy one-person install)
3. Material Wood w/ Finger-Jointed Structural Rim
4. Era Mid-1970s
5. Format Double-Sided / 3D Metal Relief
Mounting Note: The "Weight Advantage" allows this to be hung from a standard beam or bracket without the need for industrial-grade reinforcement.
Placement: Shop, Home, Bar, Restaurant, Loft
SHIPPING & HANDLING
Due to the Ultra-Rare Jumbo scale of this item, it will be professionally packaged to ensure it arrives in its current vintage condition.
This 110cm variant represents the "top-of-the-line" for 1970s wood-relief signage. Few have survived the last half-century intact; don't miss the chance to own the largest version of this iconic design ever produced.