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RealNation
Location: Dublin 8, Dublin
It’s a fundamental truth that real, lasting change comes from within.
To influence someone to change their behaviour, they must first internalise your message.
To make a message powerful enough to be internalised, it must reach people on a number of different levels. And they have to become involved personally.
Making people feel personally involved requires mapping psychological principles and learning constructs … but it’s not just about understanding the theory itself, but the real-world application, and making sure people take it in.