Effetto Alpha

A special book released in 1983 by Alfa Romeo, that traces the history of the brand from the "Belle Epoque" (1871) to the 1980s.

Published by the factory in 1983, a decade by decade retrospect from “La Belle Epoque to the 1980’s through European design, industry, sports, music, the arts, politics and Alfa Romeo

The images and account given here have the aim of presenting the effect of ALFA ROMEO on society and customs.
It is an account of things as they used to be which causes us to recollect, instinctively, events in our lives with a given ALFA ROMEO: the Giulietta spider dreamed for twenty years ago: the Grand Tour model linked with a journey or sentiment, the Duetto driven along the Côte d'Azure or in California.
And naturally, the music of the period: not the recorded tunes of the day, but a series of memories, of many seasons, of races, and return races (the opposite poles of the ALFA ROMEO, in its history): war and peace, luxury and privation, crisis and economic miracles. The legendary red motor car which has set hearts beating since the nineteen twenties.
Very desirable publication for motor enthusiasts.