SEND HIM TO THE DUNGEONS! (Children's TV game show) - Calvita Cheese Singles promotional badge (c.1990)

Postage is extra.

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For sale is a scarce button pin badge promoting Calvita Cheese Singles, as well as being a tie-in with a children's TV game show.

The character depicted on this badge has a resemblance to the Harry Potter Sorting Hat. When a contestant failed to complete their task, this character would boom out the phrase "Send him to the dungeons!" and they'd be out of the game. Anyone know the name of this TV show?

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DESCRIPTION:
Size: about 2 1/4" diameter (55mm).
Material(s): steel body with printed paper insert .
Finish: insert printed lithography & laminated under a clear cellolose. Reverse side with a tin wash (very thin coating).
Fittings: D-pin.
Imprint: none.
Approximate age: late 1980's to early 1990's.

CONDITION:
Very good condition. No damage. Pin in working order. Tin wash worn, as is usual with older button badges.
Please see photograph(s), these form part of the description.

POSTAGE:
* Postal costs are extra, additional to the Asking Price
* I always get a proof-of-posting certificate.
* I combine postal costs for multiple items when these are paid for and posted the same time.

RETURNS:
* Return accepted if the item(s) is returned in same condition it left me, then a full refund of its sold price will be given. Postal costs are not refundable.
* Buyer pays the return postal costs - unless agreed beforehand.

B.24